The earliest advertising agency in Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to expatiate on the advertising question: if the earlier spot advertisements were published only in official newspapers, then from that two shakes of a lamb’s tail it became reasonable to spread about newspapers on the money advertisers. Undisclosed publications were opened anybody after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Important Firm of ads. The tasks of this section, open Metzel Ludwig, a Czech at hand origin, but supposedly German clan, were receiving ads commercial and private personality and place them in the press. Of practice, initially Metzel worked initially with the loutish editions, but later his happening went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his workplace was transformed into a “Trading Enterprise L. and E. Metzel and K °».
Not later than the beginning of XX century undertaking Metzel substantially monopolized the Russian trade in for the sake text advertising and has already entered the worldwide au fait with: Section agencies existed in Warsaw, Berlin, Paris, New York, etc. During this perpetually, the trading house has been transformed into a “Russian Cooperative Sheep Companionship announcements - This new zealand lasted until October 1917
M‚nage responsibility Metzel contributed to the occurrence of national advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising force creatives were created opening past professionals. Of dispatch, this affects the supremacy of advertising in the cleave to and, thus, on its effectiveness. On the other conspiringly, to Metzel Russian take in one’s arms has not furthermore received such gains, and, as a rule, there was the spondulicks from subscriptions. With regard to the provinces, the activity Metzel with dispatch revives dealings in the outside corners of the boondocks, which, in rig out, affected the Russian economy as a whole.
Power Metzel promoted not only extraneous companies but also their own, promoting the advertising province: “Every producer of a consequence may be, or sells it must, if he wants to increase its sales and fall back on to newspaper advertisements, it would be demanding sometimes to bear all progressively increasing competition. A decent advertising, which does not probability more than what she is masterful to sacrifice, purpose continually extras and the amount spent on publishing, each time break apart underwrite in abundance. The company liking acquire superiority, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - designer of the agency central chore ad
If the Central Service committee “worked, mostly, the placement, the” Russian Collaborative Furnish Company offers “significantly expanded its latitude of services: the employees of the retinue is advertising texts, developed slogans, carried out the transformation into other languages (A skimpy tip here. The regional businesses remember the buy healthier and by the Internet, you can ascertain association companies, such as “Werbeagentur Hilden”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and new marketing strategies. Paragraph on the announcement that advertises the company Metzel promptly appealed to entrepreneurs: “You are forced by a mob of distinct details, so that you may not fulfil the intended detached - to disclose their business. If you decline to the Trading descendants “LI And E. Metzel and K ° », then you will win the desired throughout skillful advertising, namely, the normal allocation of ads to the publications, in their grand advent and sound content.”
The well-known commonplace “advertising - the apparatus of mercantilism” - is also the origination of the principal advertising force Metzel: it is considered that it invented the executive director of the group VA Polyakov.